![check rich snippets check rich snippets](https://www.seobility.net/wp-content/uploads/2020/04/keywords1.png)
Rich snippets show more of your webpage’s content, which can help users determine if your web page is relevant to their search. Google says rich snippets aren’t a ranking factor.īut, studies indicate that users are more likely to click on rich results than non-rich results. Featured Snippets, map packs, and image carousels are just a few types of SERP features. SERP features are anything that is not a standard organic listing. They can appear on any search engine results page. These include ratings, event info, data sets, FAQs, and more. Rich snippets (or rich results) are any type of search listing that displays visual or interactive data. Google says “rich results” is now the preferred term.Īll rich snippets (or rich results) are a type of SERP feature. According to Google, they mean the same thing. You might see “rich snippets” and “rich results” used interchangeably. Rich Snippet, Rich Result, or SERP Feature? These visual enhancements draw attention and encourage clicks. In the second example, Google expands the search result to include an image, a rating, and a time estimate.
Check rich snippets code#
Google pulls this data from special code (“structured data markup”) you can add to your webpage’s HTML.Ī typical Google search result looks like this:Ī rich snippet can look something like this: It’s just that the data isn’t 100% complete which is totally fine as it does not prevent your search results from being shown as a Rich Snippet.Rich snippets are Google search results that display extra data, like ratings or reviews. I personally would leave the errors as is because the Test Tool does not tell you that’s an error. What if a product has no ratings yet? You cannot rate products yourself because this could potentially lead to a penalty. Just think about the reviews that I’ve mentioned above. if you want to get rid of the errors in the Search Console you need to add the necessary fields. So it can be that Google triggers an E-Mail that reports errors to you. Warnings (that are marked orange) in the Test Tool will sometimes produce an error in the Search Console. Warnings in the Test Tool are errors in the Search Console However they will not show up if there are errors. So in most cases your Rich Snippet shows up in search result even if there are warnings. Of course this leads to a warning but as you have learned above: warnings are not errors. That is also the reason why you have to remove the aggregateRating property altogether if there are no ratings. Now Googles Test Tool tells you that 0 is not a valid number for this field. So you try to integrate it even when there are no ratings. The warning above said that the aggregateRating is missing and it is a recommended field. In most cases this leads to the problem that a particular Rich Snippet will not show up in search results (learn more about what Rich Snippets are and when and how they show up in search results). What are errors in Googles Structured Data Test Tool?Įrrors are marked red in Googles Structured Data Test Tool.Įrrors tell you that there is something completely wrong. Some of them will be in the future (when the product gets reviews for example) but that’s okay.
![check rich snippets check rich snippets](https://www.nerdgranny.com/wp-content/uploads/2009/05/rich-snippets.png)
So in my case I can’t make the warnings go away for now. Last but not least, the product on that page currently has no reviews.Because I’m not using the sku field in WooCommerce it’s not included in the snippet (because it’s empty).
![check rich snippets check rich snippets](https://firebearstudio.com/blog/wp-content/uploads/2016/08/chrome_2018-07-07_17-13-20.png)
![check rich snippets check rich snippets](https://ahrefs.com/blog/wp-content/uploads/2020/04/2-regular-snippet.png)
there is no “priceValidUntil” field because the price is stable and the product is not on sale at the moment.However sometimes this is not possible as you can see below: If you check a product Schema these days you may see some of the following warnings: Warnings are colored orangeĪs you can see, the Structured Data Test Tool tells you that some of the recommended properties are missing. However, the Structured Data Test Tool tells you exactly what is wrong. In most cases they tell you that some recommended fields are missing. Warnings are marked orange in Googles Structured Data Test Tool. What are warnings in Googles Structured Data Test Tool? This blogpost exists to clarify the difference of both. More and more users a writing to me because they get errors and/or warnings on the Structured Data Test Tool or in the Search Console. It seem that currently no single week passes by where Google does not change something on the Structured Data algorithm.